No Plan, No Profit: Why Business Continuity is the Unsung Hero of 2025

Some organisations still operate on the classic Aussie mantra of “She’ll be right.” Unfortunately, in the world of business continuity, “she’ll be right” is also the first step towards “she’s gone under.”

Michael Merrett3 July 2025Business Continuity, Risk Management, Resilience, Crisis ManagementComment

疫情之下，中国游客缺席，为何还要做中国市场营销？

Community, Digital Marketing, CommunicationsTracey Whittaker8 February 2021Social Media, Business, Communications, Chinese Marketing, Chinese Media Comment

Did COVID-19 Kill the Colossal Chinese Market in Australia?

Community, Digital Marketing, CommunicationsTracey Whittaker8 February 2021Social Media, Business, Communications, Chinese Media, Chinese MarketingComment

What to expect from Christmas in 2020

Community, Digital Marketing, CommunicationsTracey Whittaker20 October 2020Social Media, Business, Communications Comment

Communication in the time of COVID-19

Community, Digital Marketing, CommunicationsTracey Whittaker2 April 2020Social Media, Business, CommunicationsComment

2019, retail and dealing with the challenges - A marketer's view

Retail, Marketing, CommunityTracey Whittaker27 March 2019Retail forecastComment

We like to watch…videos, disruption + impact

Digital Marketing, MarketingTracey Whittaker16 October 2018Video, Social MediaComment

A brave new world of retail. And it's here now.

Retail, Digital MarketingTracey Whittaker18 September 2018Twentieth Letter MarketingAR, VR, Online Shopping, Shopping Comment

When size doesn't matter. The rise of micro influencers

Marketing, Digital MarketingTracey Whittaker23 August 2018Twentieth Letter Markeitng + Communicationssocial media, influencers, micro influencers, ROIComment

Nine, going on nineteen

Marketing, Small BusinessTracey Whittaker30 July 2018Advice, Entrepreneurship, Retrospective, BusinessComment

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