ACTIVATIONS + PLACEMAKING

Places, spaces and (most importantly!) the people who use them - that's at the core of an effective activation or placemaking strategy.  Passive or active, pop-up or seeded activation, we love creating programs that connect and reflect communities and their needs.

Advertising

With connections in digital and traditional channels Twentieth Letter can plan and deploy your advertising and media strategy.

Whether print, digital display, PPC/Search, radio, out-of-home, TV or cinema, we can assist with identifying the best solutions for your project and negotiate rates within your budget.

Brand

Saying your brand is your logo is like saying your personality is your clothes. It really goes much deeper than that.
We work to create your brand identity from essence to execution... so that others see your business exactly as you want.

CHINESE SERVICES

Despite international travel being off the table at the moment, your target audience may still consist of Mandarin speakers living domestically and abroad. We have the expertise and tools at hand to craft authentic and meaningful connections with these potential customers.

WeChat

With over 1 billion daily active users, WeChat is the primary communication tool for Mandarin speakers across the globe. Our Chinese Specialists can build your brand’s profile from scratch or take an existing page to the next level. From content writing and design, to day-to-day management and audience growth, Twentieth Letter is your full suite agency of choice.

Little Red Book

The notice board of today, Little Red Book uses trusted user generated content to promote invaluable word of mouth advertising amongst the online community. Little Red Book has a strong base in the luxury goods market and can be used to set your brand apart. Our specialist team sparks discussion and positive customer sentiment through multi-media promotion, resulting in a trusted and sought after offering.

External Advertising

Sometimes getting your name out there requires tools outside of owned channels. We can facilitate the necessary research, production and media buying negotiations to put your brand on centre stage. With a focus on efficient targeting aligned with your top-line strategy, we’ll be using our array of media partners to showcase your product or service to those who need it.

creative

Working with a range of talented creatives and designers, Twentieth Letter takes your already established brand to produce artwork to suit your objectives and guidelines. Or if you're starting out or just need a refresh, our creative strategy will develop an identity that suits you to a T.

Communications

Disseminating your message can be a minefield. We can work with you on top line strategy and take you right through to delivery phase to ensure that your messages and your brand are received in a positive way, and that any potential negative feedback is proactively managed. Communications plans to copywriting ... need we say more?

Digital

CMS, PPC, SEO, CRM, SEM ... lots of acronyms in the world of digital -but what do they all mean exactly? We have expertise to cut through the hype and help you craft a digital strategy that compliments your marketing direction and yields solid ROI (sorry - one more acronym).

Social Media + Community Management

Social media can provide you with an instant focus group where you can trial content and disseminate your messages quickly direct to your end-user. However the nature of the forum also means that negative feedback can escalate quickly into a PR nightmare. Regular content, diligent monitoring and quick responses to queries can help align your target audience to your brand, taking users from 'observers' to 'brand advocates'.

Web

Think of your website is your modern-day calling card. It's often one of the first interactions a potential customer will have with your brand. Twentieth Letter can help you design, build and manage your website to keep content fresh and relevant.

Content

Want to connect with your audience before, during and long-after a campaign? Twentieth Letter can provide clever and creative strategic content that will resonate with your audience.  

EVENTS

We can assist with concept, planning, sourcing and execution of your event including providing event staff, sourcing catering, developing risk management plans and ensuring that your event is on brand, and is memorable for all the right reasons.

Marketing + Promotions

How long is a piece of string? We work on long-term marketing strategy and project delivery, or on a case-by-case basis with companies who have a major campaign looming that requires swift action. From sales activation through to promotions and awareness campaigns. Forget the 4-Ps ... We give you the whole alphabet.
 

Media + Public Relations

We can help you identify media targets and put your key messages on the media agenda in a meaningful way, resulting in positive press coverage and an engaged end-user.

Stakeholder Management

We can work with you to define your objectives, consult with key influencers, identify the central stakeholders and develop key message platforms to deliver a roadmap for navigating you towards your end-goal.

Especially in the world of development and construction.

Community Engagement

Community engagement can be motivated by a number of desired outcomes – reduced barriers, desire for support,  genuine desire to engage, Overall the driver is a desire for and results in, advocacy. We are able to guide you through every stage of the process: discovery, direction and importantly, delivery.