current work

may | June 2022 : BEAM for cockle bay wharf

Concept | Campaign Creative | Campaign Execution | Activation Collab | Digital + Social Media } Lighting up the Vivid Sydney 2022 experience at Cockle Bay Wharf. Featuring The Lighthouse - a rotating beacon of light with a family augmented reality experience and an illuminating line-up of $12 cocktails to tempt every captain, sailor and salty dog.

earlier

MUSHROOMED AT COCKLE BAY WHARF - VIVID SYDNEY 2019

Working with our talented artists and production partner, Twentieth Letter created a truly immersive experience during Vivid Sydney 2019 - which importantly activated the precinct day and night. The hero attraction at Darling Harbour during Vivid Sydney, Mushroomed empowered visitors to Cockle Bay Wharf to interact, play, touch and experience being dwarfed by 11 inflatable mushrooms - some reaching an imposing 6 metres tall.

NORWEST MARKETOWN FOR MULPHA INTERNATIONAL

This bustling centre is nestled in North-West Sydney's Hills District, servicing the busy families that come to shop and eat at the 48 local businesses.

MEET THE RETAILER FOR GREENSLOPES MALL

Retailer promotional campaigns are a chance to connect with a shopping centre’s most valuable asset - the community in which it operates.

Meet the Retailer campaign showcased Twentieth Letter’s digital and social media capacity through engaging content delivered as series of posts and blogs.

Marina Square Development for bilLbergia

Twentieth Letter was engaged by the developer during the construction phase to lead the pre-opening, launch and stabilisation marketing for one of Sydney’s newest centres as part of a mixed use development. Twentieth Letter then managed the centre’s marketing activity, covering activations, campaign work, and multi-platform digital marketing.

DIGITAL MARKETING FOR FHIT BY LAUREN HANNAFORD

Twentieth Letter manage digital and social media for FHIT, Lauren Hannaford’s online training program.

macquarie square launch
for john holland

When an iconic company such as John Holland wants to launch and lease their first ever commercial development project Twentieth Letter made it happen. Reflecting the history of and future vision for the site, the event was complete with bespoke create-your-own cocktails, an Honesty Box activation, and outdoor greenspace.

LUXURY PRIVATE SALE SUPPORT FOR ADJANI

Twentieth Letter recently took this residential masterpiece to market for Adjani, the Northern Beaches’ premier boutique development brand. We used socials to cement their position in Sydney’s luxury home market by showcasing projects past and present, building a brand narrative for a team of experts. This multi-million dollar dream home bypassed auction, with several offers coming in before the gavel was even raised.

hunter by the harbour for cockle bay wharf

A city-regional partnership with Handmade in the Hunter Markets saw producers and artisans from the NSW Hunter Valley sell their wares on Sydney’s iconic Cockle Bay in Darling Harbour.

Concept, produced and delivered by Twentieth Letter, the market provided an iconic event with flow-on to the precinct’s restaurants, cafes and bars.

shopping centre marketing
for Sim Lian - Metro Capital

Twentieth Letter managed the annual marketing program including campaigns, digital and social media and stakeholder management for five (5) neighbourhood shopping centre assets in NSW and Victoria.