Meet the team


tracey whittaker
managing Director

Tracey's twenty or so years in marketing and communications means she's seen and done a bit ... but nothing more satisfying than the privilege of leading an alphabet of talented team members. She's never short of a few words with what if? and why not? featuring heavily in the conversation.  If she wasn't MD of Twentieth Letter, Tracey's perfect role would be calling to tell people they have won the lottery. With a true love of furry critters, Tracey is currently humum to two rescue dogs - a blind pupper called Kenny and a mutt called Gordon Brown. Both of whom, of course have their own Instagram feed.



Bob is named after his grandpa, who built houses in Tasmania from the 40’s to the 70’s. Twenty-first Century Bob builds bespoke communications strategies and campaigns. Bob also leads the crisis communications team, but we can’t really talk about that. Beginning in the charity sector and more recently with some of Australia’s largest organisations, Bob has spent a decade figuring out how to engage with donors, consumers and the wider public. Bob never knew he wanted cats, but now has two. He also likes to read, surf, hike, AusPoliBot and the @simpscreens.



Cathy is all about activation.  If she were a chemical activating agent, she'd cause spontaneous combustion.  As an entrepreneur with experience across corporate, government and small business Cathy knows how to create experiences that engage and delight. She has a knack for getting an understanding of your brand, your objectives and your deepest darkest desires and making them happen - and usually with up-lights and a media wall. At her core though she's really the lead singer of a 70's rock band channelling Suzie Quattro.


emma di francesco
marketing executive

With a sense of humour drier than a good Australian Shiraz (hello Barossa, I’m talking to you), Emma’s vintage could be easily mistaken. Her unnerving efficiency, and can-do attitude is backed up by her ability to apply common sense to whatever challenge the team throws at her. Always ready to pitch in and clearly blessed with the marketing gene, Emma’s idea of heaven includes an ocean swim followed by a decadent meal and a decent drop of red. 


Charlotte Sehdeva
Marketing Project Manager

Channelling her inner chameleon, Charlotte draws inspiration from her surroundings. From sailing the Galapagos to representing her University in the boxing ring or managing major marketing campaigns – Charlotte is a bi-lingual force of British nature. With a diverse background in major retail, radio and events, she loves nothing more than deep diving into her projects and making things happen. But don't be fooled by the polished professionalism - we've heard a rumour that she's also got quite a thing for deep trance.



Because of her long-held ability to juggle and wear many hats Lia provides admin support to the Alphabet, whilst at the same time keeping the stable of lively Brand Ambassadors organised and rostered. At work she loves nothing more than ticking things off her to-do list. At home her crazy house is filled with her greatest loves – her husband, children and miniature schnauzers, which combine to contribute to her other loves … red wine and scented candles.


adriana petkov
digital Content PRODUCER

You could get away with calling Adriana just about anything – foodie, copywriter, social media guru but one the thing she remains at all times is authentic. Adriana is engaging when it comes to content and her own life stories, this polyglot marketing professional has crossed many borders from Japan to the Balkans, Latin America to the Middle East for work and play. Having successfully lifted the business profiles for international brands in real estate, finance, travel and hospitality, her creative strengths in photography, copywriting, marketing strategy and PR need no translation.  




Twelve-year-old Katie wanted to make ads when she grew up. Seriously. It’s in her year book. Funnily enough, she’s living her (strange) childhood dream as a creative agency copywriter turned digital content producer. And after helping some of Australia’s biggest brands reach their own lofty goals, Katie’s more in love with big, bold, so-crazy-they-just-might-work ideas than ever. When she’s not thinking up her next scheme to save the world, you’ll find her completely immersed in this month’s new hobby. Trust us, it’s better not to ask.