Meet the team
Tracey's twenty (or so) years in marketing and communications means she's seen and done a bit ... but nothing more satisfying than the privilege of leading an alphabet of talented team members. She's never short of a few words with what if? and why not? featuring heavily in the conversation. With a true love of furry critters, Tracey is currently humum to two rescue dogs - a blind doggo called Kenny and a mutt called Gordon Brown. Both of whom, of course have their own Instagram feed.
Bob is named after his grandpa, who built houses in Tasmania from the 40’s to the 70’s. Twenty-first Century Bob builds bespoke communications strategies and campaigns. Bob also leads the crisis communications team, but we can’t really talk about that. Beginning in the charity sector and more recently with some of Australia’s largest organisations, Bob has spent a decade figuring out how to engage with donors, consumers and the wider public. Bob never knew he wanted cats, but now has two. He also likes to read, surf, hike, AusPoliBot and the @simpscreens.
CLIENT ACCOUNT DIRECTOR- VICTORIA
She might live in Melbourne but you’re not gonna catch this girl in an all black wardrobe. Simone is a girly girl with a love for retro rollerskating, Camilla and anything involving glitter and sparkles. With nearly 20 years experience in shopping centre marketing Simone is very passionate about the property industry with particular focus on guest experience, community engagement and activations. She’s super organised and with her blended family of seven she needs to be. After a few wines you can ‘try’ to challenge her to a tongue twister challenge (she is the master)… or enjoy her rendition of New York, New York - in French.
Marketing + client account manager
Dinkum through and through, Demi threw herself into life Down Under in 2018 – bringing plenty of experience working across retail and property brands in the UK with her – and hasn’t looked back since. She loves placemaking, proofreading and pulling off engaging marketing campaigns for her clients. And while she might not have cracked the accent yet, this sheila is already a big fan of Australian reality TV, Tim Tams and the Pacific Ocean.
Marketing + client account manager
Channelling her inner chameleon, Charlotte draws inspiration from her surroundings. From sailing the Galapagos to representing her University in the boxing ring or managing major marketing campaigns – Charlotte is a bi-lingual force of British nature. With a diverse background in major retail, radio and events, she loves nothing more than deep diving into her projects and making things happen. But don't be fooled by the polished professionalism - we've heard a rumour that she's also got quite a thing for deep trance.
A young old-soul who on the surface, is a master of Zen. However, when the moment calls for it, he thrives in the chaos of event planning and puts a method to the madness. Life never goes to plan, so you can trust Johnny to use his resourcefulness to improvise and make the most of what he’s got. We guess that’s because Johnny is a bit of an enigma - having studied both marketing and accounting. In marketing, he finds importance in expressing emotion and personality of a brand. In himself, he finds expression in his guitar, his vocals and a good jive.
EA to the MD + AMBASSADOR SUPPORT
Because of her long-held ability to juggle and wear many hats Lia provides admin support to the MD Tracey, whilst at the same time keeping the stable of lively Brand Ambassadors organised and rostered. At work she loves nothing more than ticking things off her to-do list. At home her crazy house is filled with her greatest loves – her husband, children and miniature schnauzers, which combine to contribute to her other loves … red wine and scented candles.
Really all we need to say is that Krystyna is the quintessential Virgo - organised, tidy and matter of fact. Having spent decades as a senior EA and administrator to some pretty impressive folks in impressive organisations Krystyna now keeps the Twentieth Letter office ticking (and her MD daughter grounded). Her no-nonsense exterior is supported by a super-kind heart and ongoing charity volunteer work. In 2018 she was named a local Volunteer of the Year in the Australia Day Awards.
digital media strategist
You could get away with calling Adriana just about anything – foodie, copywriter, social media guru but one the thing she remains at all times is authentic. Adriana is engaging when it comes to content and her own life stories, this polyglot marketing professional has crossed many borders from Japan to the Balkans, Latin America to the Middle East for work and play. Having successfully lifted the business profiles for international brands in real estate, finance, travel and hospitality, her creative strengths in photography, copywriting, marketing strategy and PR need no translation.
DIGITAL MARKETING MANAGER
From the flash of photography to the call of copywriting, Lauran’s bright ideas shine through like her positive attitude. She’s a solutions-minded doer across digital and social media, always keeping people front of mind. Lauran’s sparkle comes from her cheerful outlook …and a bold print or two. When she’s not crafting stories across social media, you’ll find her relaxing with easy entertainment or in a foodie phase. If she’s not wining and dining she’ll be bingeing trashy tv or hooked on the latest true crime podcast.
ACTIVATION + EVENTS CONSULTANT
Cathy is all about activation. If she were a chemical activating agent, she'd cause spontaneous combustion. As an entrepreneur with experience across corporate, government and small business Cathy knows how to create experiences that engage and delight. She has a knack for getting an understanding of your brand, your objectives and your deepest darkest desires and making them happen - and usually with up-lights and a media wall. At her core though she's really the lead singer of a 70's rock band channelling Suzie Quattro.
DIGITAL CONTENT CONSULTANT
Twelve-year-old Katie wanted to make ads when she grew up. Seriously. It’s in her year book. Funnily enough, she’s living her (strange) childhood dream as a creative agency copywriter turned digital content producer. And after helping some of Australia’s biggest brands reach their own lofty goals, Katie’s more in love with big, bold, so-crazy-they-just-might-work ideas than ever. When she’s not thinking up her next scheme to save the world, you’ll find her completely immersed in this month’s new hobby. Trust us, it’s better not to ask.