Meet the Alphabet


tracey whittaker
managing Director

Tracey's twenty or so years in marketing and communications means she's seen and done a bit ... from making marketing budgets of $15K last a whole year, to working for some of the biggest businesses in the country and on $1B development projects.  If she wasn't doing this, Tracey's perfect role would be calling to tell people they have won the lottery.  If she had her way she'd have at least 15 doggos but is currently humum to a blind pupper called Kenny and a mutt called Gordon Brown.



Cathy is all about activation.  If she were a chemical activating agent, she'd cause spontaneous combustion.  As an entrepreneur with experience across corporate, government and small business Cathy knows how to create experiences that engage and delight. She has a knack for getting an understanding of your brand, your objectives and your deepest darkest desires and making them happen - and usually with up-lights and a media wall. At her core though she's really the lead singer of a 70's rock band channelling Suzie Quattro.


Yuliana Balandra
marketing + accounts coordinator

Yuliana is passionate and results driven, hails from Mexico City and has worked in industries such as fashion, FMCG and education. With years of experience in marketing project management, she's one of those people that just makes it all happen. Yuls lives for planners, spreadsheets and Gantt charts and is probably so organised that she could run Sydney traffic control single handed.  Always striving for zen in an often crazy office, her crystals are with her wherever she goes - inner peace and balance is her thing. 


Senior MEDIA + Communications Specialist

Netta is the only member of the team whose name rhymes with the company.  Responsible for media and communications strategy she works with our marketing specialists to take our client's message to the masses.  Netta's had life as a journo, a radio announcer, a mum to twins and has been known to use Tim Tams as a sales bribe … She jumps, she jives, she rocks and rolls and is big believer in dancing as a mindfulness tool.



Because of her long-held ability to juggle and wear many hats Lia provides admin support to the Alphabet, whilst at the same time keeping the stable of lively Brand Ambassadors organised and rostered. At work she loves nothing more than ticking things off her to-do list.  At home her crazy house is filled with her greatest loves – her husband, children and miniature schnauzers, which combine to contribute to her other loves … red wine and scented candles.



If you think you can smell baked goods when Jacqui walks into a meeting it's because her six years of experience with muffin-marketing and multi-site food and beverage retail is part of DNA. Her expertise is in dealing with multiple stakeholders, developing strategic market programs and rolling out campaigns that delight and get results. Jacqui is super keen to develop her music skills and signed up to learn the ukulele.  She lasted one lesson.