Meet the team


tracey whittaker
managing Director

Tracey's twenty (or so) years in marketing and communications means she's seen and done a bit ... but nothing more satisfying than the privilege of leading an alphabet of talented team members. She's never short of a few words with what if? and why not? featuring heavily in the conversation.  With a true love of furry critters, Tracey is currently humum to two rescue dogs - a blind doggo called Kenny and a mutt called Gordon Brown. Both of whom, of course have their own Instagram feed.


Marketing + client account manager

Dinkum through and through, Demi threw herself into life Down Under in 2018 – bringing plenty of experience working across retail and property brands in the UK with her – and hasn’t looked back since. She loves placemaking, proofreading and pulling off engaging marketing campaigns for her clients. And while she might not have cracked the accent yet, this sheila is already a big fan of Australian reality TV, Tim Tams and the Pacific Ocean.


Charlotte Sehdeva
Marketing + client account manager

Channelling her inner chameleon, Charlotte draws inspiration from her surroundings. From sailing the Galapagos to representing her University in the boxing ring or managing major marketing campaigns – Charlotte is a bi-lingual force of British nature. With a diverse background in major retail, radio and events, she loves nothing more than deep diving into her projects and making things happen. But don't be fooled by the polished professionalism - we've heard a rumour that she's also got quite a thing for deep trance.



Because of her long-held ability to juggle and wear many hats Lia provides admin support to the MD Tracey, whilst at the same time keeping the stable of lively Brand Ambassadors organised and rostered. At work she loves nothing more than ticking things off her to-do list. At home her crazy house is filled with her greatest loves – her husband, children and miniature schnauzers, which combine to contribute to her other loves … red wine and scented candles.


Office manager

Really all we need to say is that Krystyna is the quintessential Virgo - organised, tidy and matter of fact. Having spent decades as a senior EA and administrator to some pretty impressive folks in impressive organisations Krystyna now keeps the Twentieth Letter office ticking (and her MD daughter grounded). Her no-nonsense exterior is supported by a super-kind heart and ongoing charity volunteer work. In 2018 she was named a local Volunteer of the Year in the Australia Day Awards.


adriana petkov
digital media strategist

You could get away with calling Adriana just about anything – foodie, copywriter, social media guru but one the thing she remains at all times is authentic. Adriana is engaging when it comes to content and her own life stories, this polyglot marketing professional has crossed many borders from Japan to the Balkans, Latin America to the Middle East for work and play. Having successfully lifted the business profiles for international brands in real estate, finance, travel and hospitality, her creative strengths in photography, copywriting, marketing strategy and PR need no translation.  



From the flash of photography to the call of copywriting, Lauran’s bright ideas shine through like her positive attitude. She’s a solutions-minded doer across digital and social media, always keeping people front of mind. Lauran’s sparkle comes from her cheerful outlook …and a bold print or two. When she’s not crafting stories across social media, you’ll find her relaxing with easy entertainment or in a foodie phase. If she’s not wining and dining she’ll be bingeing trashy tv or hooked on the latest true crime podcast.