Meet the team
tracey whittaker
managing Director
Tracey's twenty five (or so) years in marketing and communications means she's seen and done a bit ... but nothing more satisfying than the privilege of leading an alphabet of talented team members. She's never short of a few words with what if? and why not? featuring heavily in the conversation. With a true love of furry critters, Tracey is currently humum to two rescue dogs - a congenitally blind doggo called Kenny and a mutt called Gordon Brown. Both of whom of course, have their own Instagram feed.
riley pearce
key client account manager
Riley brings a breath of fresh air to the team. Creative, passionate with oh-so-much attention to detail, her refreshing perspective comes from her love of spirituality and the sense of connection to something bigger than ourselves. It’s this big-picture-community view that guides her approach to marketing strategy. Riley is a naturally intuitive marketer - but she’s also a results gal … ROI is always top of mind.
KARLA DEL ROSARIO
DIGITAL MARKETING + CONTENT MANAGER
She's got the skills, she's got the experience, she's got the trending TikToks up her sleeve, and she’s {K}ICKASS. Being a Gen Z/Millennial hybrid, she's like a human IMDb for all the latest of trends, and she knows how to use them to make marketing campaigns stand out in the digital world. She always looks for ways to use her skills to make a difference and enjoys Taco Tuesday, every Tuesday - sometimes on the other six days too.
Sophia Wang
Digital Marketing Manager - China Specialist
Sophia’s other S-word could have been Specialist because she uses her experience as a former journalist in Shanghai to craft savvy content for our clients’ Chinese audience across various platforms. She’s the go-to when it comes to WeChat and Little Red Book. Outside the office, she channels her creativity into painting and interior design – something she has a real talent for … unlike her green thumb, where she is currently trying to shift her reputation as a ‘plant killer’.
LIA HARMAN
EA to the MD + FINANCIAL ACCOUNTS
Because of her long-held ability to juggle and wear many hats Lia provides admin support to the MD Tracey, whilst at the same time keeping the finance and accounts system in check. At work she loves nothing more than ticking things off her to-do list. At her home in Central QLD her crazy house is filled with her greatest loves – her husband, children, dogs & chickens, which combine to contribute to her other loves … red wine and scented candles.
LINDA SCRENCI
Senior MARKETING ACCOUNT MANAGER
With limitless ideas and a solid industry reputation, Linda brings extensive experience having worked in agency, for owners and with REITs over the years. Her work in marketing licensed venues and food and beverage make her the perfect fit for the #24houreconomy, vibrant precincts, and mixed-use spaces. Linda is the one to turn to when you want to bring ideas to life and make things happen.
Lucy locke
digital marketing intern
Though still in university majoring in digital media and Chinese, Lucy has a thirst for knowledge and enjoys applying her studies IRL. Up to date with current industry trends and memes (there is a rumour she keeps a folder) she is always keen to use them for marketing. When she’s not scrolling TikTok, Lucy is a professional showjumper and bookworm.
Annalise mclaughlAn
digital marketing + CONTENT Coordinator
A former Kiwi crossing the ditch, Annalise’s love for true crime podcasts has made her a full-time investigator. She’ll spend her time detecting key trends across social media platforms and investigating competitors and brands. With her background in Psychology, she is eager to understand consumer behaviour and how we can use these behaviours and patterns to our client’s advantage.
Anthony Farrah
digital Content creator
When not creating magic on social media, our self-confessed Geek, Anthony can usually be found immersed in the world of Hogwarts, and all things gaming and cosplay. A guy who knows his Tik Tok as well as his transfiguration. And when you would use the phrase ridikulus just as well as he knows what goes into creating an engaging and clever Reel, Anthony’s all about pop-culture, current affairs, human experiences and their place on digital media. His beauty comes from his innate creativity, his love of a Premiere and his great passion for story telling – and he’s not afraid to prove it.